Authenticity & Quality Policy

• Every seller completes identity, business and bank verification against official records before listing — individuals, societies, SHGs and companies alike.
• Products carry their maker’s or seller entity’s name. Where the seller is a society or group, the artisan can be credited on the listing.
• GI-tagged crafts (such as Sambalpuri textiles or Cuttack tarakasi) may carry GI claims only with authorised-user documentation.

• Listings must use original photographs of the actual product and disclose materials and technique truthfully — handloom means handloom; hand-painted means hand-painted.
• Every listing is reviewed by a human moderator against category standards before going live.
• Natural variation in handwork is described as such, so customers know the difference between handcraft character and a defect.

Every order is packed on camera: a continuous packaging video shows the actual product — its colour, design and condition — before sealing. This protects customers (what was packed is documented) and makers (false claims are rejected on evidence).

• A product significantly different from its listing is a valid return reason with full refund.
• Confirmed counterfeit or false-craft claims trigger seller penalties and suspension review — and removal of every affected listing.
• Repeat quality issues feed a seller performance score that gates visibility and, ultimately, participation.